The 50's and the 60's were exciting times in America when Americans were putting apple pies on the table, Chevy's and Fords in the driveway. When Cadillac's were the "Standard of the World" and American Autoworkers set the middle class living standards of the world. Studebaker and Rambler were within a decade or two of their demise and it was inconceivable the General would ever seek a bailout.
Does Chevy move you?
The mid and later 1900's were a time when Americans were proud of their domestic brands. Not only proud of their leading edge development and style, but proud of how the Automotive Industry created wealth and economic security in these United States. Paralleling each other the Nation and industry grew from rut to road and the industry and Nation declined from road to rut. Chevy was always a leading indicator of good times and bad. With the exception of the 1977 Car of the Year which did great when times were lousy.
Chevrolet just recently celebrated its 100th Anniversary. On the eve of Chevy's second century Chevrolet introduces it's first electric powered car (the Volt) nearly ninety years after General Motors purchased Milburn Light Electric Car Company and ended production of what was a successful Electric Car of the era from 1915 to 1923.
Around the late teens General Motors patented a gasoline addictive that eliminated engine knock; leaded gasoline. General Motors would receive royalties amounting to untold billions of dollars over the life of the patent for every gallon of leaded gas sold. Ironically General Motors contributed to ending the evolution of electric cars and is now undertaking new beginnings in the evolution of electric vehicles.
From rut to road to off-road and back on the road again Chevrolet and General Motors areagain leading the World Wide pack as we began to enter an electrifying future in personal transportation. The only question is who will give American consumers the biggest charge out of their transportation products.